Instacart Marketing Strategy

Project Overview
Receive data sets from Instacart, an online grocery app, merge the most important columns and then use analytical processes to derive insights for the marketing team.
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Turn business problems into analytical problems, solve them, and present the findings to stakeholders.
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Find patterns based on different segmentations of customers.
My Contributions
Data Wrangling & Subsetting
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Data Consistency Checks
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Combining & Exporting Data
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Deriving New Variables
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Grouping & Aggregating Data
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Data Visualization with Python
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Excel Reporting for Stakeholders
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- The demographic with the highest amount of customers are families (since 3/4 of our customers have dependents) in the middle income group. We must have a marketing focus for this group.
- There are more customers in the South Region than any other region and the region with the least customers is the Northeast.
- The busiest day of the week for orders is Sunday, and the busiest time is 10:00. The department with the most orders is Produce, followed by Dairy & Eggs.
Results & Recommendations

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